Handbook of Business-To-Business Marketing: Second Edition by Gary L Lilien

Handbook of Business-To-Business Marketing: Second Edition by Gary L Lilien

USD 74.90 USD
SKU: 3D94chqC
GTIN: 9781800376861
Condition: Good

Specifications

Publication Date2022-07-15
Pages712
ISBN9781800376861
Subject AreaBusiness & Economics
Item Length10.1 in
Publication Year2022
TypeTextbook
FormatHardcover
LanguageEnglish
Item Height1.7 in
AuthorAndrew J. Petersen
Item Weight47.9 Oz
Item Width6.7 in
Number Of Pages712 Pages

A nice touch in this textbook is the list of suggested readings at the end.

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